A popular bracelet company based in San Diego which makes bracelets worn by celebrities is a fraud, says a new class action lawsuit filed in San Diego Superior Court.
Pura Vida Bracelets was started by San Diegans Paul Goodman and Griffin Thall after taking a trip to Costa Rica in 2010. “A college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman,” says their website.
Pura Vida has generated approximately $9 million in revenue, according to the lawsuit.
Once there they came across two street vendors were selling bracelets. They bought 400 of them and returned to San Diego. Shortly after the two formed Pura Vida.
Soon celebrities such as David Beckham and Rihanna were seen wearing