Costa Rica News – In a society that is dominated by male machismo, a new bank in Costa Rica is using female stereotyping to target women. But will it work or bring out the protests?
The social media is dubbing the new bank for women by the Banco de Costa Rica, the “Barbie bank” of its use of pink in the style of a Barbie world, and a “princess castle” at the City Mall branch, to promote the brand.
Critics of the new “Banca Kristal”, targeting women in the country, was even questioned by Costa Rica vice president Ana Helena Chacon, for reproducing stereotypes about femininity.
“I approve of all affirmative action that promotes women … the decor of the place is an issue that highlights stereotypes that