Colombia’s Juan Valdez coffee brand is arriving in Nicaragua. While Nicaraguan businessmen dismiss the brand is a threat to Nicaraguan coffee, they do admit that there will be a strong competition.
The Colombina coffee hits Nicarargua this week.
“In today’s globalized markets it is common for competitors to appear to us from other countries. The same is our goal, also to be able to compete in the global market. Our category is already competitive and we will continue to strive to maintain a leading position,” says Gian Marco Palazio, president of Café Las Flores, told El Nuevo Diario.
A similar opinion is expressed by Carlos Bendaña, president of the Association of Specialty Coffee of Nicaragua (ACEN); Aura Lila Sevilla, president of the National Alliance of Coffee Growers of