MARQETING 101 – Have you ever confused a Hoover with a vacuum cleaner? That’s because Hoover has created a strong brand identity that has become synonymous with the household gadget. Many people are therefore often surprised to learn it is a brand and not the general term for the device.
A brand is a company’s bread and butter. Without a strong brand, you may fail to compete in an industry. It is, therefore, essential to develop an authentic brand that represents a business. We are therefore providing helpful advice on how to create a brand identity.
What is a Brand Identity?
A brand identity is what makes you distinct in the marketplace, such as your logo, name, tagline and design. It is based on everything from company values