Procomer, Costa Rica’s foreign trade promotions agency, has launched an ambitious plan to boost exports of key products to Europe and the US
Costa Rica has embarked on an export diversification strategy to take advantage of the surge in international demand for exotic fruits and vegetables.
During a visit by president Luis Guillermo Solís to London this week, Pedro Beirute, CEO of trade promotion agency Procomer (Promotora de Comercio Exterior de Costa Rica), outlined the details of the new plan that seeks to expand the country’s current export offer beyond bananas and pineapples.
“After carrying out extensive market studies we identified 10 products that we believe have the highest potential,” Beirute told Fruitnet. “We are now working with the Ministry of Agriculture on a strategy to scale up