By L. Arias
A billboard ad displaying a Costa Rican sloth surprised workers this week at 3333 Wilshire Boulevard in Los Angeles, California.
The ad also caught the attention of passing pedestrians and motorists, who soon started taking and sharing pictures, the Costa Rican Tourism Board (ICT) reported.
The billboard displaying the popular tree-dwelling mammals is part of an official campaign, dubbed “Save the Americans,” to promote Costa Rica in the U.S. The campaign also includes a contest to win trips to Costa Rica among those who take a picture of the billboard and share it on their social media profiles using the hashtag #slothsweepstakes.
— Vince DonVito (@VinceDonVito) August 25, 2015
Of all U.S. residents, Californians are considered the most likely to visit Costa Rica, Tourism Minister Mauricio Ventura said. Many are seasoned travelers, committed to sustainability, with high income and education levels, according to ICT research.
— b.w. (@valis_111) August 23, 2015
ICT’s Marketing Director Alejandro Castro said the sloth billboard was meant to surprise workers immersed in their daily work at the prominent building, which houses banks, insurance … continue reading
Via:: Tico Times