Costa Rican sloths promote tourism at Los Angeles building

By L. Arias

A billboard ad displaying a Costa Rican sloth surprised workers this week at 3333 Wilshire Boulevard in Los Angeles, California.

The ad also caught the attention of passing pedestrians and motorists, who soon started taking and sharing pictures, the Costa Rican Tourism Board (ICT) reported.

The billboard displaying the popular tree-dwelling mammals is part of an official campaign, dubbed “Save the Americans,” to promote Costa Rica in the U.S. The campaign also includes a contest to win trips to Costa Rica among those who take a picture of the billboard and share it on their social media profiles using the hashtag #slothsweepstakes.

Costa Rica!!! #slothsweepstakes pic.twitter.com/2AcwPHnhQq

— Vince DonVito (@VinceDonVito) August 25, 2015

Of all U.S. residents, Californians are considered the most likely to visit Costa Rica, Tourism Minister Mauricio Ventura said. Many are seasoned travelers, committed to sustainability, with high income and education levels, according to ICT research.

#slothsweepstakes pic.twitter.com/nBoSOGiywg

— b.w. (@valis_111) August 23, 2015

ICT’s Marketing Director Alejandro Castro said the sloth billboard was meant to surprise workers immersed in their daily work at the prominent building, which houses banks, insurance … continue reading

Via:: Tico Times